01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed lacoste.in the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion & Apparel stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
5 Critical
7 Important
2 Opportunities
What We Analyzed
- UX & Conversion Design14 findings
- Technology & App StackPlatform + 8 apps
- Industry BenchmarksFashion & Apparel
Pages Analyzed
- Homepage2 findings
- Collection Pages2 findings
- Product Pages (PDP)7 findings
- Cart & Checkout3 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
02
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Fashion & Apparel stores
A conversion-focused homepage hero with clear offer + CTA can lift mobile CTR by 20-30% — Lacoste's hero is purely editorial
Lacoste — Mobile Homepage Hero (brand campaign copy 'LACOSTE POLO FACTORY' + 'EXPLORE' button on empty background, no offer or shoppable element)
Powerlook — Mobile Homepage (rotating offer bar '50% OFF on Prepaid | Buy 2 Get ₹250 OFF | Buy 3 Get ₹500', hero with 'UPGRADE YOUR SUMMER STYLE' + category pill carousel + mobile bottom nav: Home/Search/Cart/Sign in)
Observations
- Hero occupies full viewport with editorial headline 'LACOSTE POLO FACTORY' and a single 'EXPLORE' button — zero price, offer, or category signposting visible on first fold
- Top announcement bar rotates between 'Free Delivery - Free Return' and 'Join Club Lacoste to enjoy exclusive benefits!' — loyalty-led, never surfaces active promotions or sale categories
- The 'FOOTWEAR ON SALE — FLAT 50% Off' banner does exist but is pushed 2+ viewport scrolls below the hero — most mobile users drop off before reaching it
- No shoppable category tiles, no mobile bottom navigation — shoppers must either open the hamburger menu or scroll past editorial content to reach product pages
Recommendations
- Add a secondary hero slide or horizontal pill-carousel above the fold surfacing active offers: '₹500 off Footwear', 'Club Lacoste members get early access', 'Tennis Collection — new drop'
- Introduce a mobile bottom navigation bar (Home / Categories / Search / Wishlist / Account) — standard on 4/5 top India fashion stores
- Convert the 'Signature Essentials' section below the fold into a 'Shop by Category' quick-nav grid with Polos / Shoes / T-Shirts / Sale tiles
Recommendation cards without ratings, badges, or discount callouts convert 30-40% worse than enriched cards
Lacoste — 'Selected For You' product recommendations (only image + name + MRP shown; one sale card shows ₹6,300 strikethrough ₹12,600 but no ratings, no swatches, no quick-add)
Gymshark — Mobile homepage sale section (UP TO 50% OFF editorial banner + 'Shop Men's/Women's' dual CTAs + product grid with persistent 'MID-SEASON SALE' badges on every card)
Observations
- 'Selected For You' product cards display only product image, name and MRP — no star rating, no review count, no color swatches
- Only 1 of 4 visible cards uses strikethrough pricing ('₹6,300 ₹12,600 50% off' on sneakers) — the polo shirt alongside it shows only 'MRP: ₹7,825' with no price comparison
- Zero social-proof signals (bestseller tags, 'X bought this week', ratings) on any recommendation card
- No quick-add or hover-to-reveal secondary image — shoppers must tap into PDP and back out to compare alternatives
Recommendations
- Add star rating + review count badges on every product card (even 4-review products benefit from social proof over zero-rating cards)
- Display strikethrough MRP + discount % consistently across all cards — not just sale items
- Add bestseller / new-in / limited-edition badges on top-performing SKUs
- Add color swatch dots (up to 6 visible, '+N' overflow) on cards to let shoppers switch variants without leaving the grid
Rich product cards with ratings + discount + quick-add lift collection-to-PDP CTR by 15-25% vs minimal cards
Lacoste — Men's Polo Shirts collection (product cards show only image, name, 'MRP: ₹8,900.00', and '+2 colours' text — no ratings, no discount %, no bestseller badges, no quick-add)
Nobero — Men's T-shirts collection (BESTSELLER badge + ★5.0|2 star rating on card + strikethrough ₹2397 + ₹999 sale price + '₹1398 OFF' callout + 'Lowest price in last 30 days' + 'Add to Cart' button right on the card)
Observations
- Collection cards display a flat template: image + name + 'MRP: ₹X,XXX' + '+N colours' text — every enhancement signal present in competitor best-practice is absent
- Lacoste carries up to 44 color variants per style yet the card shows them as plain text ('+27 colours', '+44 colours') — zero visual preview, no click-to-switch behaviour
- No discount communication: items on promotion (Footwear -50%) only reveal the sale price after the shopper opens the PDP
- No quick-add button, no bestseller/new badges, no 'Lowest price in last 30 days' style transparency messaging that India shoppers increasingly expect
Recommendations
- Replace '+N colours' text with up to 6 visual color swatch dots (click-to-switch product image) plus a '+N more' overflow indicator
- Add star rating + review count badges on each card (requires review infrastructure — see PDP1)
- Show strikethrough MRP + discount % inline when an item is on sale
- Add bestseller / new-in / back-in-stock badges on relevant SKUs
- Expose a 'Quick Add' CTA on each card that opens a size picker without leaving the grid
Color is the #1 most-used filter for variant-heavy fashion — Lacoste forces shoppers to open every PDP to see colours
Lacoste — 'SORT AND FILTER' panel (facets: Gender, Product Type, Fit, Price, Sleeves, Size — no Colour option despite polos shipping in up to 44 colours)
Proposed Implementation — Lacoste collection filter with visual colour swatches (Green/White/Black/Navy/Red/Sand/Blue/Grey dots, live result counter '714 → 62 results')
Observations
- The Sort & Filter panel offers Gender, Product Type, Fit, Price, Sleeves, Size — but no Colour facet
- Polo product cards on the same collection show '+27 colours' or '+44 colours' — colour is clearly the highest-cardinality variant dimension for Lacoste's catalogue yet it is unfilterable
- Shoppers hunting 'a white polo' have to open and back out of product pages one by one — major friction across 700+ items
- Magento 2 natively supports colour attribute faceting — this is a configuration gap, not a platform limitation
Recommendations
- Add a Colour facet with visual swatch dots (not text labels) as the second filter after Gender
- Use Magento's configurable-product colour attribute with visual swatch display — supports multi-select and shows active filter count
- Add a 'Pattern' sub-filter (Solid / Striped / Print) to narrow further — complements colour for large catalogues
Missing reviews cost premium fashion brands 15-20% of potential conversions — Lacoste has zero review infrastructure
Lacoste — Classic Fit L.12.12 Polo PDP top (breadcrumbs → product image → title 'CLASSIC FIT L.12.12 HEAVY PETIT PIQUE POLO SHIRT' → category tags → MRP ₹8,900 → no star rating, no review count anywhere above the fold)
Gymshark — Mobile PDP Reviews section (★1 5-bar rating histogram, 'Based on 1 reviews', '0% of customers would recommend this', Comfort + Quality fit-scale visualisations, searchable review filter)
Observations
- The PDP goes from product title → price → variants → description → footer — there is no star rating, no review count, no review submission form, no reviews section anywhere on the page
- Both individual product pages and collection cards lack rating visibility — shoppers have zero peer validation when spending ₹7,900-11,950 per polo
- Lacoste carries Lacoste Authenticity Guarantee copy in isolated spots but does not have a structured review system (Judge.me / Yotpo / Bazaarvoice) installed
- Industry standard: 10/10 top fashion brands (US) and 2/5 top India fashion brands in our T1 benchmark show star ratings above the fold on PDPs
Recommendations
- Install a review app that integrates with Magento 2 (Yotpo, Bazaarvoice, or Judge.me via Adobe Marketplace) and seed initial reviews by emailing existing Club Lacoste members a review request with bonus loyalty points
- Display star rating + review count immediately below the product title (above the variant selector) so it is visible on the first viewport scroll
- Include fit-scale indicators ('Runs true to size' / 'Runs small' / 'Runs large') and body-type reviewer profiles — 5/10 top fashion brands do this
3-5 trust icons near ATC lift first-time-buyer conversion 8-12% — Lacoste buries trust content 3 scrolls below the fold
Lacoste — PDP ATC area (colour + size selectors → 'Check Shipping Availability' pincode input → 'DESCRIPTION' — no trust icons, no shipping benefit, no returns reassurance visible near the purchase decision)
Nobero — Mobile PDP trust strip directly below size selector (3 icons with labels: 💵 CASH ON DELIVERY | 🚚 FREE SHIPPING | 🔁 EASY RETURNS) followed by Key Highlights editorial grid + big Add to Cart button
Observations
- The ATC area on the Lacoste PDP surfaces only: selected colour swatches → size pills → 'Check Shipping Availability' postcode input → product description — no trust badges, no shipping benefit callout, no returns promise near the buy decision
- Lacoste's global footer does show 4 benefit icons (Free returns / Safe & Secure Payment / Free Standard Delivery / Customer Service) — but these are rendered 2+ scrolls below the ATC and never appear above the decision point
- The 'FREE DELIVERY AND RETURNS' modal exists and opens on tap — but only after a shopper goes looking; it does not surface proactively
- For ₹8,900 premium polos bought online by first-time visitors, absent trust signals near the ATC is a conversion lever worth compounding against every PDP view
Recommendations
- Add a 3-icon trust strip directly below the Size selector (before the pincode check): Free Delivery · 15-day Free Returns · Authenticity Guarantee
- Include payment method logos (Visa / Mastercard / RuPay / UPI / Net Banking) as small icons inside the same strip
- Add a Lacoste-specific 'Authentic Product — Traceable Supply Chain' badge to counter counterfeit-market objections on premium heritage brands
Upfront delivery ETA on the PDP (no pincode required) converts 10-15% better than post-pincode reveal
Lacoste — PDP 'Check Shipping Availability' section (POSTAL CODE input + 'Check' button — no delivery date shown by default, 'Standard Delivery takes up to 3-7 working days depending upon your PIN code' is the only shipping copy)
Superkicks — Nike Air Force 1 PDP (Free express delivery ⚡ icon near ATC + pincode 110095 ✓ auto-filled + 'Express delivery by 23rd Apr to 26th Apr' ETA visible without interaction + 'Find in store CHECK NOW' omnichannel option)
Observations
- Lacoste's PDP requires the shopper to type in a postcode and press 'Check' before any delivery date, cost, or availability information is revealed
- Default copy says 'Standard Delivery takes up to 3-7 working days' — a 5-day range is too wide to build buying confidence on a premium purchase
- Competitors show specific delivery-by dates by default ('Get it by Wed 23 – Fri 25 Apr') using the visitor's saved or geo-inferred pincode — removes a step and creates urgency
- No express / same-day delivery option surfaced even though Lacoste ships from metros where faster delivery is feasible
Recommendations
- Show a default delivery estimate using geo-inferred pincode — 'Order in next 2h 15m, get it Wed 23 Apr' — with an option to change pincode
- Surface a 'Free Express Delivery' chip above the size selector (when available) rather than burying shipping behind a manual pincode check
- Add a 'Find in boutique' omnichannel option — 8 Lacoste boutiques across metros is a differentiator against pure-online Indian brands
Low-stock warnings and purchase-velocity badges lift ATC rate 5-10% on premium fashion
Feature not present
Feature not present — Lacoste PDP shows no low-stock warnings, no 'X bought in last N days' signals, no 'Selling fast' badges, and no inventory counts per size-colour combination
Proposed Implementation — Lacoste PDP urgency strip ('🔥 47 people bought this polo in the last 7 days' + 'Only 2 left' flag on size L + 'Low stock in size L — only 2 left, order soon' amber callout below size selector)
Observations
- No 'Only X left' / 'Low stock' / 'Back in stock soon' messaging appears on any PDP, regardless of actual inventory depth
- Sizes that are currently unavailable (e.g. size 3-S) display as struck-through pills with no notify-me option and no reason stated
- Even basic velocity signals ('X people viewing now', 'Y bought in last 24h') are absent — removing a key urgency driver for fashion impulse purchases
- Nobero's T1 benchmark profile shows 14+ feature flags powering velocity + scarcity UI — this is a product-flag configuration gap, not a data pipeline gap
Recommendations
- Show 'Only X left' warnings when inventory drops below 10 units for a specific size-colour SKU (threshold configurable)
- Add 'Notify Me' on out-of-stock sizes with email capture — converts demand signal into remarketing list
- Surface velocity copy ('🔥 47 people bought this polo in the last 7 days') dynamically from analytics — implement via Adobe Sensei or a lightweight custom module on Magento
Cross-sell on PDP is worth 10-15% AOV lift for premium fashion — Lacoste's PDP ends with brand storytelling
Lacoste — PDP bottom (Classic polo collar / Contrast topstitching / Embroidered Logo bullets → Country of Origin / Manufactured By → SIZE GUIDE expandable → FREE DELIVERY AND RETURNS expandable → site-wide footer trust icons — no 'You May Also Like', no 'Complete the Look', no 'Recently Viewed')
Superkicks — Nike AF1 PDP lower section ('Free express delivery', pincode check with ETA, 'Find in store CHECK NOW', 'ABOUT PRODUCT / PRODUCT DETAILS / ABOUT NIKE' collapsible info, 'You may also like' 2-col cross-sell carousel)
Observations
- The PDP transitions from the 4-icon site-wide footer directly to the global footer — no 'You May Also Like', no 'Complete the Look', no 'Recently Viewed' carousel
- Lacoste's catalogue includes an installed 'Adobe Commerce Product Recommendations' module (evidenced by footer JS) but the PDP template does not surface recommended products
- No outfit bundling: a polo-shirt PDP does not suggest matching chinos, socks, or shoes — a significant AOV lift opportunity given that a complete Lacoste outfit averages ₹28,000+
- The industry standard: 8/10 top fashion brands (T1 benchmark) surface 2-5 cross-sell sections on their PDPs; Skims runs 5 cross-sell sections
Recommendations
- Activate Adobe Commerce Product Recommendations (already licensed) to surface 'You May Also Like' and 'Customers Also Bought' carousels below the product description
- Build a curated 'Complete the Look' section per PDP with outfit bundling (polo + chinos + belt + shoes) — manually-merchandised bundles outperform algorithmic cross-sell 2:1 for premium fashion
- Add a 'Recently Viewed' carousel at the bottom of the PDP to support multi-item browsing sessions
A proper mini-cart drawer with cross-sell lifts AOV 8-15% vs a plain success banner
Lacoste — ATC confirmation state ('✓ You added Classic Fit L.12.12 Heavy Petit Pique Polo Shirt to your shopping cart.' plain green text banner inserted above breadcrumbs; no product thumbnail, no order subtotal, no cross-sell, no 'View Cart / Checkout' shortcuts)
Proposed Implementation — Lacoste cart drawer ('✓ Added to bag' success strip + product thumbnail + size + qty stepper + 'Complete the look' 2-card cross-sell section + subtotal + 'You qualify for FREE delivery' celebration + Proceed to Checkout / View Bag CTAs)
Observations
- Adding to cart inserts a flat green text banner at the top of the PDP ('You added [product] to your shopping cart') — easily missed, especially if the shopper had scrolled down to click ATC
- No product thumbnail, no colour/size recap, no subtotal, no shipping progress, and no cross-sell appear at the point of highest purchase intent
- The shopper's only next-step option is to re-navigate to the cart page manually — no Continue Shopping / Proceed to Checkout shortcuts inside the confirmation
- Cart-drawer adoption in our T1 fashion benchmark: 8/10 top stores; both Lacoste and Fashion Nova are the exceptions (Fashion Nova runs headless Hydrogen — Lacoste has no such architectural constraint)
Recommendations
- Replace the text banner with a slide-in cart drawer from the right (or modal on mobile) showing product thumbnail, selected size/colour, price, and cart subtotal
- Include 2 cross-sell product suggestions inside the drawer (outfit-complement items like matching chinos or socks) with one-tap '+ Add' buttons
- Add 'Proceed to Checkout' (primary) and 'View Bag' (secondary) CTAs plus a free-shipping-celebrated strip ('You qualify for FREE delivery')
BNPL messaging on PDPs for products over ₹2,000 lifts conversion 4-8% — Lacoste hides EMI entirely until checkout
Lacoste — Classic Fit L.12.12 Polo PDP (MRP: ₹8,900.00 with note 'MRP revised from 8450 to 8900 due to GST changes effective from 22nd September 2025' + size selector — no EMI, no 'pay in 3', no Snapmint/Simpl/Zest affordability messaging anywhere)
Superkicks — Nike AF1 PDP BNPL strip ('Flat 10% cashback up to ₹750' chip + '₹1323/month | 3/6 EMI options via snapmint [Buy on EMI]' prominent block right above the ATC button)
Observations
- PDP for an ₹8,900 polo shows the MRP with a GST-revision explanation — but no monthly EMI equivalent, no 'Starting at ₹1,100/month' BNPL messaging
- Lacoste's checkout does offer EMI (EMI options show after picking 'Credit/Debit Card' in Magento checkout) — the problem is purely messaging, not infrastructure
- Superkicks uses Snapmint with '₹1,323/month with 3/6 EMI options' positioned inside the PDP between price and ATC — a proven India pattern
- For a premium heritage brand targeting an aspirational audience (₹30K+ average basket), affordability messaging converts Tier-2 and first-time-buyers who 'want to try' Lacoste
Recommendations
- Add a BNPL/EMI strip right below the price block showing 'From ₹1,100/month — 3/6/9 EMI options via Snapmint' with a [Buy on EMI] chip
- Include a 'Flat X% cashback' row when a cashback offer is active (partners: HDFC/ICICI/Axis cards, Amazon Pay, Paytm)
- Show UPI availability + 'Pay later with Simpl / LazyPay' for sub-₹5,000 accessories
Cart cross-sell complementary accessories lifts AOV 15-25% for premium fashion
Lacoste — Cart & Options page (single cart item: Classic Fit polo Size 3-S ₹8,900 + Apply promo code accordion + Redeem Points accordion + SUMMARY heading — no cross-sell, no 'Frequently bought together', no complementary accessory suggestions)
Superkicks — Mobile Cart (Total ₹9,695 + 'Checkout' button → 'Featured collection' 2-col cross-sell grid with quick-add buttons: Cargo Jacket ₹29,999 / Full Zip Hoodie ₹16,999 / third item ₹44,999 + 'View all' link)
Observations
- Cart page renders the cart item, a promo code accordion, a Redeem Points accordion (locked behind login), and an order summary — zero cross-sell sections anywhere on the page
- With an average cart of ₹8,900 per polo, a single accessory add-on (belt ₹3,500 / socks ₹1,500 / cap ₹2,000) lifts AOV 15-25%
- No 'Frequently bought together', no 'Complete your look', no 'You might also like' carousel — even the global footer recommendations do not fire on the cart page
- The Redeem Points section creates two UX issues for guest shoppers: (a) it requires login, and (b) it adds a visual step that reduces attention on the main checkout CTA
Recommendations
- Add a 'Complete Your Look' product carousel immediately below the cart items — merchandise complementary accessories for each cart product (polo → belt + socks + watch)
- Include a 'Frequently Bought Together' mini-bundle with 2-3 items and a single '+ Add all' button for atomic upsell
- Move the Redeem Points accordion below the order summary so it does not dilute checkout focus for logged-out shoppers
- Show a 'You May Also Like' carousel at the bottom of the cart to recover abandonment-prone sessions
Payment icons near checkout button lift cart-to-checkout transition 3-5% for first-time Indian shoppers
Lacoste — Cart order summary (Shipping Standard Delivery - Free ₹0.00 + Order Total ₹8,900.00 → site-wide footer icons → 'Proceed to Checkout' sticky button — no payment method logos, no 'Secure Checkout' badge near the checkout CTA)
Powerlook — Cart footer ('100% Secure Payment:' label + 4 payment icons: Visa / Mastercard / UPI / PhonePe + mobile bottom navigation: Home/Search/Cart/Sign in)
Observations
- The order summary shows subtotal, free shipping, total, and a 'Proceed to Checkout' CTA — no accepted payment method logos, no SSL/encryption reassurance near the button
- Indian e-commerce shoppers are highly payment-method sensitive — visible Visa/Mastercard/UPI/RuPay/COD icons reduce drop-off, especially for Tier-2 and first-time online fashion buyers
- Lacoste's global footer does carry a 'Safe & Secure Payment' icon — but positioned far from the checkout decision point
- No 'Cash on Delivery available' badge and no UPI apps listed — both are strong conversion drivers in the Indian fashion market
Recommendations
- Add a '100% Secure Payment' label + 5-6 payment method logos (Visa / Mastercard / RuPay / UPI / Net Banking / COD) directly below the Proceed to Checkout button
- Include a small 🔒 lock icon with '256-bit SSL Encryption · PCI DSS Compliant' for sophisticated shoppers
- Display a 'Cash on Delivery available' badge when COD is supported for the shopper's pincode — resolve availability with a lightweight API call
Items-not-reserved + delivery ETA per item + celebrated free shipping reduces abandonment 8-12%
Lacoste — Cart page lower (static cart display: item row + promo code + redeem points + summary — no 'items not reserved' notice, no per-item delivery date, no low-stock warning, 'Shipping (Standard Delivery - Free)' rendered as plain grey text)
Proposed Implementation — Lacoste cart reassurance stack ('⚠ Items are not reserved — checkout soon' amber notice + per-item 'Order now, get it by Wed 23 – Fri 25 Apr' delivery ETA card + '🔥 Only 3 left in size M' low-stock chip + '🎉 You qualify for FREE shipping & returns' green celebration + order summary with 'Easy Returns FREE · 15 days' row + payment icon row + 'Lacoste Authenticity Guarantee' trust line)
Observations
- Current cart is functional but totally passive — no urgency, no personalisation, no progress
- Free shipping is communicated as a flat ₹0.00 line item in the order summary — a missed opportunity to celebrate the benefit
- No delivery-date forecast per item (requires only the shopper's pincode, which Lacoste already requests upstream)
- No reassurance against abandonment: 'Items are not reserved' + 'Only X left in your size' are proven conversion drivers on Skims (898-review cart) and Gymshark
Recommendations
- Add an 'Items are not reserved — checkout soon' amber notice above the cart items to create mild urgency without being aggressive
- Show a per-item 'Get it by
' delivery ETA card (using pincode — default to last-known or geo-inferred) - Replace the grey 'Shipping (Standard Delivery - Free) ₹0.00' line with a green 🎉 celebration banner: 'You qualify for FREE shipping & returns'
- Add a 'Lacoste Authenticity Guarantee' + '15-day free returns' trust line immediately below the checkout CTA
03
Technology Ecosystem
Technology stack assessment — installed tools vs recommended additions for Magento 2 (Adobe Commerce) stores
Present (8)
Adobe Commerce (Magento 2)
E-commerce Platform
Enterprise-grade platform with multi-store + B2B controls
Club Lacoste Loyalty Program
Customer Retention
Loyalty program active — 'Join Club Lacoste' CTA visible on homepage & cart
Adobe Commerce Product Recommendations
Personalization
Licensed module detected in JS — but not rendered on PDPs (see PDP5 finding)
Standard Newsletter Capture
Email Marketing
'Join Club Lacoste' email capture in footer
Google Analytics / Tag Manager
Analytics
GTM container detected — standard measurement stack
Native Size Guide
Sizing Tools
'SIZE GUIDE — Find Your Perfect Size' available on PDPs
Pincode Delivery Check
Shipping Tools
Active on PDP but requires manual input — no geo-inferred default (see PDP3)
Magento Onepage Checkout
Checkout
Native multi-step Magento checkout — no accelerated/express payment buttons
Missing (10)
Review & Ratings Platform Critical
Reviews & Social Proof
📈 Conversion +15-20%
Present on 9/10 top fashion stores — Yotpo, Judge.me, Bazaarvoice, Okendo. Supports fit data, photo reviews, AI summary. Lacoste has zero review infrastructure today.
BNPL / EMI on PDP (Snapmint, Simpl, LazyPay) Critical
Affordability
📈 Conversion +4-8%
Present on 5/10 top fashion stores; standard for premium ≥₹2K. Superkicks uses Snapmint with 3/6/9-month EMI messaging on every PDP.
Product Recommendations Engine (on PDP + Cart) Critical
AOV / Cross-sell
💰 AOV +10-25%
Present on 8/10 top fashion stores. Adobe Commerce Product Recommendations is already licensed — just needs to be activated on PDP + Cart templates.
Cart Drawer / Mini-Cart (replacing text banner) Critical
Cart Experience
📈 Conversion +3-5%
Present on 8/10 top fashion stores. Includes product thumbnail + cross-sell + checkout shortcut without full page reload.
Photo / UGC Reviews (Loox, Okendo Photos, Bazaarvoice) Recommended
Social Proof
📈 Conversion +4-7%
Present on 6/10 top fashion stores. Lacoste has 8.7M global Instagram followers — untapped on the India e-commerce site.
Stock / Scarcity App (Only X Left, Notify Me) Recommended
Urgency
📈 Conversion +5-10%
Present on 6/10 top fashion stores. Nobero runs 14+ feature flags for velocity / urgency UI.
Visual Color Swatch Facet (Collection Filter) Recommended
Discovery
✨ Collection Exit -10-15%
Standard on 9/10 top fashion stores — Magento 2 supports this natively via configurable-product attributes.
Accelerated / Express Payment Buttons Recommended
Checkout
📈 Checkout Completion +5-8%
Shop Pay / Amazon Pay / Google Pay / Apple Pay — standard on Shopify-based competitors; Magento supports via PayU / Razorpay extensions.
Mobile Bottom Navigation Bar Nice-To-Have
Mobile UX
✨ Session Depth +12-18%
Present on 4/5 top India fashion stores; absent in US-first brands. Powerlook + Nobero + Snitch all use 4-5 icon bottom nav.
Mobile App (Android + iOS) Nice-To-Have
Retention
🔄 Repeat Rate +20-30%
Nobero + Powerlook both promote their native mobile apps with exclusive pricing. Loyalty + push notifications outperform email by 3-5x on retention for fashion.
App Stack Assessment
Lacoste's technology foundation is strong (Magento 2 + Club Lacoste loyalty) but the experience layer is thin compared to India fashion peers. 10 gap-areas identified, 4 of which are critical — reviews, BNPL messaging, cross-sell activation, and cart drawer — each with published industry uplift ranges of 3-25%. Adobe Commerce Product Recommendations is already licensed; activating it plus installing a review platform would unlock the two biggest findings in this deck in weeks, not quarters.
Confidential — Prepared for Lacoste India by Growisto | April 2026